Digital Culture Analytics Data sources: Social Blade, Tubular Labs, VidCon panels, Creator Wizard newsletter, public interviews (2023) Disclaimer: Some financial and metric figures are industry estimates based on standard RPMs and disclosed partnership scopes.
2023 was also a year of economic uncertainty for creators. Many saw RPMs (Revenue Per Mille) drop due to tightening ad budgets—a phenomenon dubbed the "Adpocalypse Lite."
For those who spend significant time on TikTok, Instagram Reels, or YouTube Shorts, the name "Cubbi Thompson" evokes a specific flavor of chaotic vulnerability. However, to understand the , one must look beyond the viral clips of forgotten plane tickets and airport sprints. 2023 was the year Thompson evolved from a "funny internet personality" into a legitimate multimedia producer and brand architect.
Digital Culture Analytics Data sources: Social Blade, Tubular Labs, VidCon panels, Creator Wizard newsletter, public interviews (2023) Disclaimer: Some financial and metric figures are industry estimates based on standard RPMs and disclosed partnership scopes.
2023 was also a year of economic uncertainty for creators. Many saw RPMs (Revenue Per Mille) drop due to tightening ad budgets—a phenomenon dubbed the "Adpocalypse Lite."
For those who spend significant time on TikTok, Instagram Reels, or YouTube Shorts, the name "Cubbi Thompson" evokes a specific flavor of chaotic vulnerability. However, to understand the , one must look beyond the viral clips of forgotten plane tickets and airport sprints. 2023 was the year Thompson evolved from a "funny internet personality" into a legitimate multimedia producer and brand architect.