Ullu |verified| Jun 2026

Ullu has demonstrated remarkable financial performance, defying the initial skepticism that often surrounds niche OTT platforms.

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The Ullu App (and its parent company, ) has carved out a unique niche in the competitive Indian Over-The-Top (OTT) landscape. Launched by entrepreneur Vibhu Agarwal in late 2018, the name was intentionally derived from the Hindi word for "owl," symbolizing the late-night consumption habits of modern digital viewers. Core Content Strategy or promotional text for Ullu series