You cannot rely on the built-in Play Store to update itself.
The Google Play Store on has reached its functional end-of-life. While the hardware may still work, Google officially discontinued Play Services updates for KitKat in August 2023. 🛑 Current Status: End of Support google play store for android tv 4.4.4
Which (e.g., Netflix, Kodi, custom media players) are you trying to run? You cannot rely on the built-in Play Store to update itself
Launch the file manager app on your TV and locate the external USB directory. google play store for android tv 4.4.4
This occurs when there is a mismatch between the Play Store version and the background services framework.
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