Is it complicated? If yes, radically simplify it or push it away.
Pitch Anything Summary, Quote & Book Review - Oren Klaff - BeFreed Is it complicated
Winning a pitch requires identifying the frame your audience is using and counteracting it with a stronger frame. Klaff identifies four primary frames encountered in business: The Neuroscience of a Great Pitch
Pitch Anything addresses these problems by teaching presenters to manage frames, sequence information for maximum cognitive impact, and lead the decision-maker’s attention toward a desired conclusion. sequence information for maximum cognitive impact
Klaff’s method is designed to break through the noise, command attention, and turn the tables on your audience—moving from a position of trying to convince a skeptical audience to a position where they are eager to engage with you. 1. The Neuroscience of a Great Pitch