While global players like Netflix dominate mindshare, the real story of 2026 may be Vidio’s ascension to the top of Indonesia’s OTT (over-the-top) market. According to Nielsen Streaming Content Measurement, Vidio has been recognized as the number-one OTT platform in Indonesia by cumulative audience reach, outperforming Netflix, Viu, and iQiyi. Throughout 2025, Vidio reached more than 10.9 million unique viewers across Indonesia’s major urban centers, with a nearly balanced gender composition (over 5.6 million male and 5.2 million female viewers).