: Brands no longer hired actors just for TV commercials. They sought Kapoor for her ability to create viral digital imagery that integrated products naturally.
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Her photo archives serve as a visual textbook for aspiring stylists. The "Sonam Kapoor effect" is measurable: whenever paparazzi photos of her airport looks or event appearances surface, they immediately generate viral engagement, spawning “get the look” articles and Instagram Reel recreations within hours. : Brands no longer hired actors just for TV commercials