Today’s Indonesian youth are hyper-aware of environmental challenges, economic disparities, and mental health. This awareness directly translates into their purchasing power and social behavior.
One of the most popular food trends among Indonesian youth is plant-based eating. Many young Indonesians are adopting vegan and vegetarian diets, and there is a growing demand for plant-based food options.
Here is an exploration of the trends defining Indonesian youth culture today. 1. The Digital-First Lifestyle