Disclaimer: This article does not provide or host illegal downloads or copyrighted content.
This section introduces a highly influential taxonomy of modern trademarks. Mollerup categorizes marks based on how they represent meaning, dividing them into: Per Mollerup Marks Of Excellence Pdf Download
Mollerup, Per. Marks of Excellence: The History and Taxonomy of Trademarks . Phaidon Press, 1997/2013 (later editions exist). Disclaimer: This article does not provide or host
Published originally in 1997 by Phaidon Press, and later revised and expanded in 2013, Marks of Excellence addresses a fundamental question: Marks of Excellence: The History and Taxonomy of Trademarks
A vast collection of trademarks and the historical images that inspired them.
Trademarks and logos are the visual shorthand of global commerce and culture. Among the extensive literature dedicated to visual identity, few books hold as much authority as Per Mollerup’s Marks of Excellence: The History and Taxonomy of Trademarks . Originally published in 1997 and later revised, this seminal work remains a cornerstone text for graphic designers, brand strategists, and historians alike.