The brand identified TikTok as its leading driver for beauty discovery, utilizing the platform to introduce committee-vetted luxury products to a younger, discovery-oriented audience.
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: The brand is shifting from viewing social media as a mere media touchpoint to a core brand-building tool, prioritizing community co-creation and decentralized influence. The brand identified TikTok as its leading driver
Understanding the platform's environment in 2025 is crucial for context. Competition among creators is described as fierce, requiring professionalization of operations for success. Understanding the platform's environment in 2025 is crucial
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