To overcome these challenges, the industry needs to adapt to changing trends and technologies, while also promoting and preserving Assamese culture and traditions.

To understand the current model, one must look at the evolution of the region's creative industries. Assam has a storied history of mobile theater (Bhraymaman Theatre) and award-winning parallel cinema.

Assam has a thriving popular media scene, with a range of newspapers, magazines, television channels, and online platforms. Some of the popular media outlets in Assam include: