This zone encompasses channels that offer opportunities for play and enjoyment, including social games (e.g., mobile gaming communities), alternative reality games (ARGs), virtual worlds, and entertainment-focused video platforms like TikTok or Twitch.

The authors organize social media channels into four distinct zones based on their primary function and the type of interaction they facilitate:

Tuten and Solomon categorize social media activities into four distinct "zones" to help marketers align their tactics with specific strategic goals: Social Community

Tuten T. L. Amp- Solomon M. R. -2020-. Social Media Marketing. Sage Publications _hot_ Jun 2026

This zone encompasses channels that offer opportunities for play and enjoyment, including social games (e.g., mobile gaming communities), alternative reality games (ARGs), virtual worlds, and entertainment-focused video platforms like TikTok or Twitch.

The authors organize social media channels into four distinct zones based on their primary function and the type of interaction they facilitate: This zone encompasses channels that offer opportunities for

Tuten and Solomon categorize social media activities into four distinct "zones" to help marketers align their tactics with specific strategic goals: Social Community including social games (e.g.