Furthermore, the rise of AI and "Deepfake" technology is creating parodies of politicians and celebrities, which—while controversial—are undeniably popular. As internet penetration reaches the outer islands of Papua and Sumatra, the content will only become more localized and diverse.
If YouTube was the first wave, TikTok is the tsunami. Indonesia is consistently ranked as one of TikTok's most active markets globally. The platform has fundamentally altered the music and video landscape.
