As Gilang walked to the stage to accept the award, the projector screen flickered one last time. It showed a clip from an old black-and-white Indonesian film from the 1960s: a scene of a kuda lumping dancer, trance-like and spinning. The text overlay read: “Before viral, we were already magic.”
TikTok has become the ultimate launchpad for Indonesian music. Viral dance challenges frequently propel niche regional tracks into mainstream radio hits.
