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In the creator economy, attention is currency. A growing subset of digital content creators deliberately manufactures ambiguous, shocking, or slightly uncomfortable scenarios to trigger public outrage—a tactic known as rage-baiting.

Threat backlash forces Shreyas Iyer's sister to delete viral video In the creator economy, attention is currency

However, it would be reductive to view these videos solely as cynical cash grabs. For many viewers, these creators provide a sense of parasocial belonging. In a time when many young people feel isolated, watching siblings who seemingly enjoy each other's company—even in a chaotic, "extra" manner—can be comforting. The comment sections of successful sibling channels often serve as digital community centers where fans bond over shared experiences, tagging their own siblings and recreating the jokes in their own lives. In this sense, the "extra" video serves a social function, facilitating connection through shared humor. For many viewers, these creators provide a sense