《Om Shanti Om》是宝莱坞史上最具代表性的“马萨拉电影”之一，在中国通常被译为《再生缘》。这部由法拉·可汗执导、沙鲁克·汗和迪皮卡·帕度柯妮主演的2007年作品，将爱情、喜剧、动作与印度文化中的轮回观念融于一体，形成长达171分钟的视听盛宴。而其在中国观众群体中持续保持热度的重要阵地之一，便是弹幕视频网站哔哩哔哩——中国年轻一代最为活跃的二次元与泛文化交流社区。在Bilibili平台上，《再生缘》不仅作为“电影”，更像是一座文化桥梁，通过弹幕、评论与二次创作，持续激活着两个古老文明之间的影像对话。
10/10. Best Scene on Danmaku: The "Ooh La La" song – the chat turns into a chaotic horny jail. Worst Scene on Danmaku: The fire death – prepare to cry in Chinese and Hindi simultaneously. Om Shanti Om Movie Bilibili
: Type "Om Shanti Om" into the search box at the top. Om Shanti Om Movie Bilibili
Many independent channels on the platform specialize exclusively in classic South Asian cinema, providing curated playlists that feature the film alongside behind-the-scenes documentaries and award show performances from the era. Cultural Impact Across Borders Om Shanti Om Movie Bilibili