As her fame grew, so did Kim's business ventures. She launched a makeup line, KKW Beauty, a shapewear company, Skims, and a mobile game, Kim Kardashian: Hollywood. She also became a social media influencer, amassing over 200 million followers on Instagram and using her platform to promote her products and lifestyle.
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as a "portfolio" that documents the professional labor—hair, makeup, and styling—required to maintain a public persona. Key Themes to Explore Kim Kardashian's "Selfish" Is Anything But - Time Magazine As her fame grew, so did Kim's business ventures