Historically, pregnant women were rarely depicted in media, and when they were, it was often in a stereotypical or stigmatizing manner. However, with the rise of social media and increased awareness about pregnancy and motherhood, the representation of Hamil, Orang Hamil has become more diverse and nuanced.

The pregnancy content phenomenon extends far beyond Indonesia's borders. Filipina influencer Nika Diwa, known for her motherhood and family-focused content, recently drew widespread online attention after sharing a candid hospital birth shoot taken immediately after welcoming her third child—demonstrating how regional creators are pushing the boundaries of what pregnancy content can look like.

Media outlets frequently monitor celebrity bodies, focusing on weight gain and the "bounce back" culture of rapid postpartum weight loss.