: Ansoff introduced a systematic process to identify the "gap" between a firm's current performance and its desired future goals, providing a roadmap for strategic action. Environmental Turbulence
Two years later, Precision Pendulum Co. was renamed Elara Surgical . The clock industry collapsed. But Elara's company thrived, holding 40% of the non‑sterile instrument market. ansoff 1965 corporate strategy pdf
International expansion or targeting a different age bracket. 3. Product Development (New Product, Existing Market) : Ansoff introduced a systematic process to identify
Creating new products to sell to the existing customer base. Moderate risk. New Markets The clock industry collapsed
In 1965, H. Igor Ansoff published Corporate Strategy: An Analytic Approach to Business Policy for Growth and Expansion . This seminal text fundamentally transformed how businesses approached the future. Before Ansoff, business management relied heavily on ad-hoc budgeting and historical forecasting. Ansoff introduced a systematic, analytical framework that treated strategy as a formal discipline.