: Lowers stress levels by fostering body confidence and lowering self-consciousness.

: Stripping away clothing eliminates external markers of wealth or status, fostering a community where individuals interact on a completely equal footing. purnudismcom

Nudging: What is it and how can we use it ‘FORGOOD’?

Nudging has been a buzzword in the behavioural science community for a while now, but what is it? Nuding is a distinct form of behavioural science intervention and it can have a dark side, so how can we use it ethically? This article looks at nudges from their conception and the emergence of new frameworks to promote their ethical use.

How can behavioural science drive community action in times of crisis? This World Humanitarian Day

For World Humanitarian Day 2023 we ask - how can behavioural science help the humanitarian sector and drive community action in times for crisis? It takes a village.

Can we have a quiet word about behavioural science?

Was robodebt the result of sinister behavioural science? No. Here's why.

Think-Pieces

Purnudismcom !!top!! Jun 2026

: Lowers stress levels by fostering body confidence and lowering self-consciousness.

: Stripping away clothing eliminates external markers of wealth or status, fostering a community where individuals interact on a completely equal footing.