Indonesian youth are known for their fashion sense, with a mix of traditional and modern styles. The country's fashion industry is growing rapidly, with many young designers showcasing their talents on the international stage. Beauty standards are also evolving, with a focus on natural, effortless looks and a growing interest in skincare and makeup.
Another popular trend is , which has become a staple in Indonesian youth culture. Brands like Uniqlo, H&M, and Zara are popular among young Indonesians, who are eager to stay on-trend and express themselves through fashion.
Young designers are deconstructing traditional fabrics like Batik and Tenun, turning them into casual streetwear, crop tops, and unisex blazers. Culinary Trends: From Aesthetics to "Viral Foods" Indonesian youth are known for their fashion sense,
: New research identifies distinct groups such as:
Perhaps the most unique trend is the "Bersisihan" or "Ber-Wastra" movement. Young people are reclaiming traditional fabrics like and Tenun , wearing them not just for weddings, but with sneakers and oversized tees for daily hangouts. They are stripping away the "stiff" reputation of tradition and making it cool again. 6. Gaming and E-Sports Another popular trend is , which has become
The social media environment is more than just a hangout; it's an engine for commerce and social interaction. A staggering 73% of Indonesian users have made a purchase after seeing an advertisement on social media, with the figure rising to 78% among women. Gen Z's media habits are also redefining formats. Podcasts have emerged as a strong signal of change, with Gen Z making up 58% of all daily podcast listeners, and nearly half of them spending over an hour each day on deeper, more purposeful content. This preference for depth is also reflected in content preferences: 70% of Indonesian Gen Z favor content that is informative and deep.
This mindset, however, exists in tension with economic realities. A 2025 YouGov survey found that 66% of Gen Z considers the economic conditions of the past year the most challenging of their lives. Despite this, they prioritize spending on , even if it means cutting back on healthcare and groceries. This isn't frivolous spending; it's an investment in self-identity and lifestyle as a form of resilience in an uncertain economy, a complex twist on the classic "lipstick effect". Culinary Trends: From Aesthetics to "Viral Foods" :
Social media has Indonesian youth in a "chokehold," moving beyond simple apps to become the primary space where they exist and argue. Platform Dominance: lead in usage, are the preferred playgrounds for identity construction. The "Mainstream" Taboo: