Sweet, iced palm-sugar coffee remains the daily fuel of the younger generation, spawning massive local franchises.
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Indonesia has the world's fourth-largest population, with over 270 million people, and a significant proportion of young people. The country's youth population (ages 15-24) accounts for around 20% of the total population. Indonesian youth are influenced by global trends, as well as local culture and values. Sweet, iced palm-sugar coffee remains the daily fuel
One of the most significant cultural shifts is the Berkain movement. Young Indonesians are actively de-stigmatizing traditional textiles like Batik and Tenun, which were previously reserved for formal or elder wear. They style these heritage fabrics with sneakers, crop tops, and leather jackets, transforming traditional identity into a daily fashion statement. The Rise of Conscious Consumerism and Social Activism The country's youth population (ages 15-24) accounts for
From youth-led beach cleanups (popularized by groups like Pandawara Group) to campaigns against deforestation in Kalimantan and Papua, Gen Z Indonesians are hyper-aware of environmental issues. They are increasingly voting with their wallets, supporting local, eco-conscious, and sustainable brands.