This fragmentation has a dual effect. On one hand, there is a show for everyone . Micro-genres thrive. Want a cooking competition set in a fantasy tavern? Someone is pitching it right now. On the other hand, the shared cultural moment is dying. You may love The Bear , but your coworker has never heard of it because they only watch K-dramas on Viki.

The industry is moving away from "constant content churn" to focus on meaningful engagement.

: Indio, California. This year's lineup is heavily electronic (45%), featuring headliners like Anyma , Subtronics , and Rezz .