This paper makes three contributions:
The digital streaming landscape is highly competitive today. Indian Over-The-Top (OTT) platforms constantly launch bold, engaging content. PrimePlay has carved out a distinct niche in this market. The platform focuses on high-drama, romance, and intense relationship narratives.
This paper makes three contributions:
The digital streaming landscape is highly competitive today. Indian Over-The-Top (OTT) platforms constantly launch bold, engaging content. PrimePlay has carved out a distinct niche in this market. The platform focuses on high-drama, romance, and intense relationship narratives. jaal 2024 primeplay original top