Art: #MotionGraphics #AfterEffects #HandDrawn #AnimationDesign #SketchyStyle

In short-form video, you have exactly 1.5 seconds to capture a viewer’s attention before they swipe. A polished logo or an agency-style intro tells the viewer to move on. A video that starts mid-sentence, with a creator adjusting their camera, creates an immediate, jarring hook that stops the thumb. Micro-Expression Retention

The first 3 seconds of any sketchy video should double down on the imperfection. Examples:

Poor lighting or an odd camera angle makes users ask, "What is happening here?"