In our culture, we often mistake the intensity of attraction—the "spark" or the "high"—for love. hooks explains that cathexis is the process of investing emotional energy into an object or person. It is possible to cathect someone intensely without loving them. This explains the paradox of toxic relationships: individuals may feel an overwhelming obsession with a partner, believing it is love, while simultaneously exhibiting behaviors of neglect, abuse, or disrespect.
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