Zero-rating in allows mobile users to access specific websites and digital services without consuming their data balance or incurring extra charges . This practice is primarily driven by partnerships between cellular mobile operators (CMOs) and service providers like Facebook, Google, and the government to promote digital inclusion and public awareness.
At its core, is a practice where an Internet Service Provider (ISP) or mobile carrier does not count specific data usage against a user's data cap. This means a user can access particular websites or applications without incurring any data charges, even if they have a zero balance or no active data package. The cost of this data traffic is often covered by the content provider (e.g., Facebook) who pays the telecom company for the privilege, or it is offered by the carrier as a promotional tool to attract and retain customers. zero-rated websites pakistan
: Known for zero-rating educational websites and its "Free WhatsApp" promotions. Zero-rating in allows mobile users to access specific