As the industry moves forward, the focus remains on the intersection of technology and artistry. The goal for premium television is to provide an immersive environment where the technical "extra quality" supports and elevates the "exclusive" narrative.

In May 2009, European regulations forced the channel to remove nudity from its daytime schedule. Subsequently, its adult programming was restricted to a late-night window between 11 PM and 3 AM CET Content and "Premium" Features