As the Bnat and 9hab movements gained momentum, they began to transcend borders. Young women from across North Africa, including Morocco (Bnat Maroc 2013) and Tunisia (9hab Tounis 2013), started to join the phenomenon. The Bnat community on YouTube expanded, with creators sharing their unique perspectives on fashion, beauty, and lifestyle.
To effectively target the Bnat audience, brands should consider the following strategies: As the Bnat and 9hab movements gained momentum,