Brands are shifting away from polished ads toward the raw, shaky-cam aesthetic of Jung Entertainment to appear more authentic.
Adolescents use media to benchmark what is acceptable or "cool" within their peer groups. Seeing extreme behavior normalized on screen can distort a teenager’s perception of typical peer behavior, leading to the belief that such excesses are a prerequisite for social status. Societal and Behavioral Impacts on Youth Culture
Three trends suggest a shift is coming:
Brands are shifting away from polished ads toward the raw, shaky-cam aesthetic of Jung Entertainment to appear more authentic.
Adolescents use media to benchmark what is acceptable or "cool" within their peer groups. Seeing extreme behavior normalized on screen can distort a teenager’s perception of typical peer behavior, leading to the belief that such excesses are a prerequisite for social status. Societal and Behavioral Impacts on Youth Culture
Three trends suggest a shift is coming: