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Simultaneously, the Blockbuster Imperative intensified. Following the pandemic, theaters became almost exclusively reliant on giant IP-driven spectacles (Marvel, DC, Avatar, Top Gun). These are the "boulders" on top of the heap. Everything else — mid-budget dramas, romantic comedies, adult thrillers — was pushed to streaming, where it became indistinguishable from the heap. The middle class of cinema was evicted from theaters and dumped into the pile.
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Streaming Just Got Bigger: What’s New on TheBigHeap This Month Simultaneously, the Blockbuster Imperative intensified
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