While the show concluded its original run on Star One, the entire library is generally curated on digital platforms like Disney+ Hotstar

: The official Star Bharat YouTube channel maintains a comprehensive playlist titled Pyaar Kii Ye Ek Kahaani | Full Episode , which contains over 300 videos.

Pyaar Kii Ye Ek Kahaani made its grand debut on , airing on the STAR One network. The series was the brainchild of renowned producer Ekta Kapoor under her banner Balaji Telefilms. Conceived under the working title "Fanaa," the project was considered one of Kapoor's most ambitious ventures at the time. The show was heavily inspired by the international success of The Vampire Diaries and the Twilight Saga , cleverly blending Western vampire tropes with distinctly Indian sensibilities and cultural backdrops.

The show’s enduring popularity (spanning over 300 episodes) is credited to the between the leads and its atmospheric production. It successfully blended the "dark academic" aesthetic with traditional Indian family values, making it a unique hybrid for its time [1, 4].

The background score of PKYEK was crucial to its mood. The theme music is legendary, enhancing the romantic and tense moments.