From 2019–2022, studios spent billions to fill their streaming libraries. In 2023–2024, spending flattened. The focus shifted from "volume" (filling the library) to "impact" (must-see TV). WBD famously wrote off billions in "content impairment," canceling finished projects for tax breaks.

: The Purge , Get Out , M3GAN , and Five Nights at Freddy's .

A24 has cultivated a passionate cult following and redefined the modern indie film landscape.