Rokeach - M. -1973-. The Nature Of Human Values. New York Free Press !!top!!

The Nature of Human Values is organized into five major sections, each building logically on the last:

Rokeach argued that values are the "central position" for understanding behavior, bridging diverse disciplines like psychology, sociology, and political science. 1. Defining Values and Value Systems Rokeach defined a value as an enduring belief The Nature of Human Values is organized into

A simple but powerful tool ranking 18 terminal and 18 instrumental values—still used in cross-cultural studies, political psychology, and consumer research. bridging diverse disciplines like psychology