As audiences become more conscious of animal welfare, the media industry faces strict scrutiny regarding how horses are treated on set and in sport.
The equine film industry has also faced scrutiny. While most productions follow guidelines set by the American Humane Association, which monitors animal actors, violations have occurred. The 2017 film "The Dark Tower" came under fire after leaked footage showed a horse tripping on set, leading to a fatal injury. The resulting investigation revealed that the production had cut corners on safety protocols in pursuit of a more "realistic" and "intense" scene. As audiences become more conscious of animal welfare,